![]() Many potential customers are motivated by a deep desire to avoid phone calls, so if you want reservations in advance, make it easy (and stress-free) for people to make them. Similar to the idea above, if there’s no clear way to book your restaurant without calling, Millennials and Gen Zs will probably just choose a different restaurant. When that picky eater makes their dinner decision, an easy-to-find menu might just tip the scales in your favor. Your future customers will thank you for it.Īlso make sure to add a menu link on your Google My Business account. Your website is the best place for it, but your Facebook page also does the trick. Make life easier for planners, picky eaters, and those with special dietary requirements by putting your menu somewhere, anywhere, online. This might just be a personal foodie pet peeve, but when a restaurant doesn’t have its menu available to scour online before heading out to eat, we’re going to a different restaurant. You can even start with an in-person ask for regular customers. Put up a sign telling people where they can leave reviews and add a link to your email signature and newsletter footer. If you are new to the reviews game, how do you get those first five-star posts? Ask for them. Sign your restaurant up for Yelp and Google Reviews, as well as any other food-centric review websites popular in your area. Everyone is checking the reviews before choosing a new place to eat, so be sure your stellar reviews are easy to find. Offer students a student discount when they show their student ID, for example.ĭigital reviews are a modern-day restaurant’s best friend. If you’re trying to attract a specific demographic, discounts can be a great way to do it. Light a fire under anyone sitting on the fence by only running your offers for a limited time. Offer discounts on your socials or other discount or coupon websites. Turn your stunning video clips into a restaurant promo video with Biteable in minutes.Īdd a little incentive to stop by your restaurant with coupons and discounts. Get those good close-ups of your dishes’ best angles, and make the most of the extra engagement video posts pull in on social media. Short, mouth-watering clips of your best dishes are all you need. Once you have professional snaps aplenty to feed your socials, level up to a professional video shoot. Spotlight your best dishes with a pro video shoot Guaranteed first page results with information you can control? That’s a marketing dream come true. ![]() Even if you have the world’s best website, Google My Business is still a must. If you really, really don’t want a website, Google My Business is a must. This snapshot can even act as a table reservation tool with Reserve with Google. Your Google My Business account is how Google gets all of this information. When someone searches for your restaurant by name, Google pops up with a snapshot that includes your address, open hours, and links to your website and socials. A stale and dated website doesn’t send a positive signal about your restaurant, and it might actually do more harm than good. If your existing website looks tired, put in the time to give it a refresh. It’s not hard to create a beautiful website these days, a restaurant website builder can do most of the hard work for you. It also serves as a hub for all the important and up-to-date information about your business. And that website should be pleasing to the eye and easy to navigate.Ī website helps your restaurant show up in search engine results and grow its digital presence. You might be asking, “Do we really need a website?” (Yes.) “Isn’t Facebook enough?” (No.) You really need a website, period. Take note of these digital marketing ideas every 21st-century restaurant should be on top of. Food blogs, drool-worthy foodie Instagrams, and online restaurant reviews own the restaurant marketing space. Avoid getting to know and understand your customer baseĭigital marketing is a major player in any space, but particularly when it comes to food.Incorporate video into your restaurant marketing ( Biteable can help!).Before we get to that, though, we’ve got some basic dos and don’ts of restaurant marketing: (If there was, we’d give it to you.) But we’re not sending you off empty-handed-we have a giant list of ideas for you to try. Unfortunately, there isn’t one marketing plan that works for every restaurant. The answer: Trial and error, testable marketing methods, and a delicate balance of proven tactics alongside some out-of-the-box ideas. How do you form a marketing plan that appeals to every person within a 50-mile radius? What makes restaurant marketing a little different is how broad your target market likely is. Like most marketing strategies, at the core of a restaurant marketing plan is this: you have a product, and you want your consumers to buy it. How to create your restaurant’s marketing plan
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